Photo credit: Bell's Brewery on Instagram
By our powers combined, Bell's and La Vie en Orange made the first ever Craft Beer Upitees!
Bell's Brewery, Michigan's largest micro brewery and one of the top 20 biggest breweries in the nation (source), partnered with La Vie en Orange to turn vintage overstock Bell's tees into superfabulous undies!
A number of prints/brews are available on Bell's website, while a select group of limited edition undies are available only in person at Bell's General Store in Kalamazoo, MI.
It all started when I met Laura Bell, daughter of Larry Bell who founded Bell's Brewery, at a wassailing party last December. Of course I showed her my underpants. It is an occupational hazard, both for me, and for those I encounter :)
That chance encounter got Laura's attention- she does Bell's marketing, and she realized it might be a great fit for some of Bell's overstock tees.
With Laura's introduction, this summer I worked with a couple of other folks on Bell's staff, whipped up some mockups of ideas for putting logos where, make some samples after Bell's chose their favorite mockups, and we were on our way.
Then the order (my first biiiiig wholesale order) came through, and I had to call in the big guns. Mama Jock joined me in the studio to help me get the order delivered in time. Isn't family business grand?
Thank you, Mom!
And now, now (!), the undies are available through the Bell's website and at their General Store.
Click here to go to Bell's website.
Does your biz or org have tees that you're not using? Think that turning turning them into undies is a great idea? Email me and let's chat :)
Kori and Mama J