What can be frustrating and trying during times like these, when another small business is closing her doors, is the outpouring of support and indignation people express towards the closing.Because the thing is, if this stream of support had been actual, real-life, money-spending customers while Cakes was still open, Cakes wouldn't be closing. How often are these "supporters" actually opening their wallets in Cakes or in other local or independent businesses?
If you want Yourtown, USA to not look like Anytown, USA, do something about it. Keep the fabulous, funky, cool Cakes of the world open so that the quirky La Vie en Oranges of the world will have a place to grow into. How else will all the things we treasure, the things we find special and unique, continue to exist?
So switch it up. Challenge your habits! Before pulling up Amazon or stopping by the mall, do a quick Google search for small businesses in your area that might have what you need.
Make a list of your favorite local businesses and their phone numbers - put it on the fridge or program their numbers into your phone. Always start with them. It's awesome to like them on Facebook and tell all your friends how much you love them, but make sure you're echoing that in the real world. Support their hard work with your hard-earned dollars.
And do your research - the next time you go to purchase from Etsy, make sure you're not getting mass produced goods (you heard about how Etsy changed their definition of "handmade" to allow factory made goods on the site...).Yes, it can take longer. Every time I want to get a new bra, I end up waiting about 8 weeks for it to be handmade by Ohhh Lulu in the Toronto area. And it's worth every single minute of anticipation.
Yes, it can be more expensive. We both know you could just go buy a pair of undies for a tenth of what our Upitees will cost you. But it's apples and oranges.
You invest in La Vie en Orange's Upitees because they last 10 times as long as those bargain basement undies. Because they weren't made by a child in unsafe conditions. Or a woman working 12 hour days to make a few dollars a month. Because they were made with love by someone making a living wage. And because of our Hot Booty Guarantee. And because our Upitees make you feel like a super hero. It's a win win win win.
When you really start to think about what you "need," you might realize you can do with just a little less stuff that costs a little bit more because you bought independent or local. For real.Shopping independent and local keeps money in the local economy. Any local economy, whether you're shopping downtown, or from an independent artisan across the country. Thank you for loving our Upitees, West Coasties! :) No matter where, it helps people like you!