I just want to make sure it's making you happy, that it fits like a glove (or a really fantastic fitting pair of underwear), and that it's making your bottom look as great as it should. Oh, and is it saving the world too? The underwear I make and want to share with you does all that... and more.
- Kori Jock, Cheek Executive Officer
Imagine a blustery winter wind gust flying up your skirt directly into your crotchless underwear. Because there are literally no "crotched" undies for women that exist in the world!
Imagine owning a fainting couch because the corset you have to wear every day is cutting off your lung capacity, squishing your organs, and literally forcing you to be weak. At least it's a pretty couch?
What if, instead of squeezing into Spanx, your undies made your hips so wide you literally had to turn sideways to get in and out of rooms? Sitting wasn't really a thing back then...
Can we all just agree, that despite all the crap going on in the world, at least we live in the now. Because seriously. Don't all of those things sound like the least exciting way to spend any of your time?
The history of undies is longer, or shorter, or crotchless, depending on where and when. Have you ever thought about what life would be like in another era? This week, we get curious about what life was like before undies as we know them. And Upitees, especially. ;)
From L to U, or loincloths to Upitees. Which is almost A to Z. :)